Why Xero Acquired This South African Startup
What does it take to build a product that fits so well, it practically sells itself to users and acquirers alike?
In this episode of The Founder Files, we sit down with Vangelis Kyriazis, CEO and co-founder of Syft, a financial reporting platform that was ultimately acquired by Xero. From side hustle beginnings to global acquisition, Vangelis shares how deep product understanding, team trust, and client-centric thinking helped Syft scale, and why staying simple was their greatest strength.
We dive into:
• Building a product that complemented Xero perfectly
• Leading through uncertainty during acquisition
• Creating internal systems that scale with your team
• Managing client expectations with third-party partners
• Staying focused by understanding your product deeply
This episode is packed with real-world lessons on building, scaling, and selling a product without losing your edge or your people.
Too Long; Didn't Listen? Here's what to look for:
00:00 Introduction
04:35 Understanding Syft's business model & strategy
06:29 Syft's market fit in accounting tech
18:51 Mental clarity in the messy middle
22:59 Time management for growth-stage founders
26:50 Inside the Xero acquisition
38:26 What made Syft the right fit?
48:43 Behind the scenes of integration
01:01:46 Founder remuneration post-acquisition
01:07:29 Navigating the unexpected: Surprises in the acquisition journey
01:12:53 Has the acquisition shifted your ambition?
01:17:10 What’s next: The roadmap for integration
01:25:22 Leading through uncertainty
01:32:02 What are you excited about for the rest of 2025?
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