From South Africa to the World: How AURA Is Revolutionising Emergency Response

What does it take to build a tech company that literally saves lives, and scale it from South Africa to the world?

In this episode of The Founder Files, Cameron Coutts sits down with Ryan Green, Co-Founder and CPO of AURA, the emergency-response platform transforming how people access help anywhere, anytime.

Ryan shares the story behind AURA’s rise from an idea inside a security company to a global safety platform trusted by insurers, banks, and e-hailing giants:

• How AURA started by solving South Africa’s broken emergency-response system
• The decision to go B2B instead of B2C, and why it changed everything
• Building a marketplace that connects users to the nearest vetted responders in seconds
• Expanding from South Africa to Kenya, the UK, and the US
• Working with government to use data to predict and prevent crime
• The culture, systems, and leadership mindset behind scaling a mission-driven company

If you’re a founder, operator, or visionary building in tough markets, this episode will challenge your idea of scale, focus, and purpose, and remind you what it really means to build something that matters.