The Distributor Behind The World's Biggest Brands - Jan Parmentier, Supernova Brands

What does it take to become a trusted supplier for the world’s biggest brands and retailers? In this episode, we sit down with Jan Parmentier, CEO and co-founder of Supernova Brands, a value-added distributor that supplies nearly all South Africa’s big retail chains.

With over 1,500 products in circulation, Jan has spent the past decade building a deep understanding of the import/export industry. Now, they’re expanding into six Southern African countries while navigating the complexities of supply chain operations and market dynamics.

Jan shares the challenges of shaping a strong company identity, the pivotal rebrand that unlocked new opportunities, and the personal journey of his co-founder stepping away and bringing on a private equity partner. From navigating industry complexity to lessons learned along the way, this episode offers a fascinating dive into the world of retail and distribution.

Tune in to hear Jan’s insights on growth, resilience, and what it takes to succeed in one of the most demanding sectors of business.