How He Built a Business That Actually Helps the Planet - Jasper Eales, Sealand

In this episode, I sit down with Jasper Eales — co-founder and creative director of Sealand Gear — to unpack the journey of one of South Africa’s most iconic sustainable brands.

Sealand Gear is a proudly local business based in Cape Town, known for its world-class upcycled bags, apparel, and accessories. But behind the brand is a powerful story of resilience, purpose, and a deep commitment to sustainability.

We dive into:

- What it really means to build a sustainable business
- How Sealand secured global certifications (after a 6-year process!)
- The tough realities of scaling production while staying true to your values
- The operational challenges of upcycling — and how they manage supply consistency
- What it means to be a “Sealander” and build a values-driven company culture
- And finally, what inspires Jasper to keep pushing this mission forward

This one is for the builders who care about purpose and performance — and anyone curious about what it takes to scale a brand with integrity.