Disrupting The Telco Oligopoly - Calvin Collett, Melon Mobile
We all love a good disruptor who shakes things up in an industry dominated by a few big players.
Meet Calvin Collett, the CEO and founder of Melon Mobile. You might not have heard of Melon Mobile yet, but they’re about to make a big splash in the telecommunications industry.
In just 18 months, Calvin went from having no employees to a team of 47 people! That’s incredible, especially in a highly competitive and established industry.
We’ll dive into how he did it, talk about his sales and marketing strategies, and how he prioritised them in his business, as well as some valuable lessons about culture and the importance of valuing people.
We’ll also discuss his current scaling journey and how he’s expanding his business geographically, building out into retail and physical stores, and forming partnerships with companies like Lyft to reach new customers.
There’s a lot going on with Melon Mobile, and Calvin shares his insights on how he’s managing it all while keeping his mental health in check.
Enjoy!
Too Long; Didn't Listen? Here's what to look for:
00:00 Introduction
03:04 What is Melon Mobile?
08:18 The Stage Melon Mobile is at Right Now
14:02 How to Compete in an Established Industry
20:22 Step 1 is Culture
27:18 Finding Product Market Fit in 18 Months
35:56 How to Know When You Have Product Market Fit
41:43 10 Questions About Customer Experience to Ask Yourself
44:27 Why Calvin Founded Melon Mobile
52:40 The Scale of Melon Mobile
54:19 Why Majority of The Staff is Customer Service
57:43 Why Does MTN Let Melon Mobile Compete With Them?
01:02:27 Getting Sales and Marketing Right
01:14:24 Why Calvin Says They’re a Sales and Marketing Company First
01:20:37 Melon Mobiles Current Scaling Strategy
01:29:22 Team Structure to Execute The Strategy
01:34:42 How to Find Work-life Balance
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