How RealIPM Charted a Path to Sustainable Growth with Metavolve

1. Clarifying Market Positioning

Our first step was to clearly define realIPM’s place in the agricultural sector. We focused on identifying the specific segments within the South African and Zambian markets where realIPM’s biopesticides could make the most significant difference. By understanding the unique needs of small to medium-sized commercial farmers and the broader ecosystem, we helped realIPM refine its value propositions to be best positioned in their ideal customer’s mind.

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2. Understanding the Competitive Environment

We delved deep into understanding the competitive landscape, not just by looking at direct competitors but by analysing the entire value chain through Porter’s Five Forces framework. This analysis then allowed us to capture what excited and concerned Jean and Paul about realIPM and the industry. Only from there we’ve been able to identify realIPM’s unique strengths and opportunities for differentiation, particularly in providing non-toxic solutions that directly address farmers’ needs for sustainable crop protection.

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3. Defining the Growth Strategy

realIPM’s growth strategy was carefully crafted to align with its mission of leading the market in sustainable farming solutions. We outlined a multi-faceted approach that included expanding the product range, enhancing technical advisory services, and optimising the supply chain. Each strategy was designed to not only grow realIPM’s business but also to advance its vision for a healthier agricultural practice across its core and adjacent markets.

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4. Cascading Vision to Goals to Quarterly Priorities

Perhaps the most critical aspect of our approach was breaking down realIPM’s vision into actionable goals and setting clear quarterly priorities. This process aimed at ensuring everyone was aligned with the strategic direction. By setting specific, measurable objectives, we provided a roadmap for realIPM to follow, ensuring that every team member understood their role in achieving the company’s long-term vision.

1. Strategic Clarity and Roadmap

After going through our Strategy Development Programme, realIPM’s founders became proud and clear about their strategic vision and the roadmap to get there. This clarity is enabling realIPM to navigate its expansion with confidence, focusing on segments and strategies that align with its mission to contribute to the health of humans and the health of the earth by replacing toxic inputs on farms with sustainable alternatives.

Six months after the programme, they have made significant progress in aligning their team with the company's vision and mission. This includes having discussions with the team to ensure everyone understands how they fit into the vision. They have also made progress in streamlining their back-office procedures, developing the HR function and appointing a new operations manager.

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2. Prioritised Strategic Initiatives

Several strategic initiatives have been identified and prioritised, including organisational restructuring, HR strategy enhancement, and supply chain optimisation. are designed to support RealIPM’s sustainable growth. Each  has been mapped out with clear steps for implementation, ensuring RealIPM has a concrete action plan moving forward.

Over the last six months, realIPM has seen impressive financial results, with a 63% increase in net profit compared to the previous year. They are forecasting another 23% growth in the next year, exceeding their initial target of 20% growth They have also been able to take more time off, with Jean able to take a 10-day holiday without the business shutting down.

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