Rapid Scaling South Africa’s Largest D2C Solar Provider - Andrew Middleton, GoSolr

In just 3 years, GoSolr became the biggest direct-to-consumer solar provider in South Africa and has invested billions into rooftop residential solar.

Today, we have the privilege of hearing from Andrew Middleton, the CEO and co-founder of GoSolr. He'll share insights on how they've achieved their remarkable success and the key lessons he's learned along the way.

We discuss the surge in demand during South Africa's worst load-shedding period and how the company had to pivot its sales approach as urgency declined.

We explore the challenges of fundraising for a business with high-cost inventory—an intriguing conversation, given Andrew's background in investment banking.We get more into what the journey has been like rapid scaling to a 130-person business in just 3 years:

- How to get teams thinking like founders, inspired by purpose, mission, and vision and the significant impact this alignment has had on Andrew’s business.

- Managing outsourced installers.

- Keeping up with high demand.

- Maintaining stock levels.

- Ensuring a quality customer experience while scaling rapidly.

Amongst all that, Andrew shares his personal experiences within the company, including what turned out to be easier than expected, the toughest challenges, and key lessons learned along the way.