The Founder Files
Season 2 Episode 16

Storytelling for greater leadership – Graham Brown, Pikkal & Co

You’ve built a startup with an idea and you already have new features in mind. You’ve backed its feasibility with loads of research and data. Now it’s time to pitch it to investors, stakeholders and potential partners.

Your pitch deck has everything: charts, impressive numbers, mockups… But none of them are convinced. Instead they decide support the other team that showed less certainty. How did they make it?

They used a compelling story. They’ve shown up as leaders because they managed to gather their audience and make them believe into the same story they told themselves. 

Learn the power of storytelling today with Graham Brown, Founder of Pikkal & Co – Award Winning Podcast Agency. He’ll explain to you how the greatest leaders mastered the art of telling stories to achieve greatness.