The Founder Files
Season 2 Episode 13

Marketing Strategy VS Tactics – Ross Munro Williams

You can have the best quality product, the best packaged service, the greatest idea ever, it isn’t worth much without people ready to buy it. So, how do you plant your flag in your target market’s mind? How do you elevate your brand to become top of mind? How do you create demand for your offering? It’s all in your marketing strategy!

Ditch your tips and tricks now and listen to the pieces of advice Ross Munro Williams, CEO of Inversion Agency, has for you today.

Learn about how he’s doubled his business’s growth and preserved his mental health after defining what his market actually needs and who he wanted to work with.